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Click ology: What Works in Onlline Shopping and How Your Business Can Use Consumer Psychology to Succeed (2014) by Graham Jones epub [Dr Soc]

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  Click.ology: What Works in Onlline Shopping
and How Your Business Can Use Consumer Psychology to Succeed by Graham Jones
  English | 2014 | ISBN:
1857886046 | 208 pages | EPUB | 4 MB
  
  Online shopping continues to grow at an astounding rate: in 2012,
more than $1 trillion was spent in online retailers alone. The nature of shopping is drastically changing, but with so
little information on how best to interact with online customers, how are businesses to succeed?
  
  With
Click.ology, internet psychologist Graham Jones has filled that gap. Through years of research into Internet psychology
and online consumer habits, Jones has written the first how-to of its kind for online businesses. With his C.L.I.C.K.
system, businesses will learn the crucial ways in which online shopping differs from traditional brick-and-mortar
salesmanship and how to tweak their websites to avoid the dreaded "abandoned shopping cart." Jones tackles tricky
psychological subjects such as priming customers for a certain price point and the social aspect of online shopping in a
way that makes his strategies easy to implement. In addition to these essential tips, Jones investigates the fast-paced
future of ecommerce and what businesses can do to stay ahead of the game. In an online world where customers make their
choices in a matter of seconds, Click.ology distills the essentials every company in the online economy needs to know in
order to turn clicks into dollars.
  
  
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